There is an art to being a good public speaker. Practiced enough to not trip over words, or veer off on a tangent, yet casual enough to not sound too rehearsed. People need to hear sincerity and feel the passion in your voice, not a robotic recitation. At the 2012 DNC convention Bill Clinton gave a good example of how one might deviate from prepared text to deliver just such a speech.
The comparison between prepared and contemporaneous remarks is useful.
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